Yu Dan's Journey, her own Inner Genius Discovery, and Credentials

Master of Coaching Psychology | Executive Career Coach | Strength Thought Leader              

Master of Coaching Psychology | Executive Career Coach | Strength Thought Leader              

Hi, I am Yu Dan Shi.

Having completed university at age 17, and becoming a Chief Marketing Officer at age 30, I know what success looks like in the traditional sense. Having held executive positions while raising a family, I understand the daily demands life throw at us. My elder daughter is now at university. 

However, in 2008, I went through a very dark period of my life where I lost my passion and motivation for my career that ended up impacting my health, which almost cost my life.

I did not want to continue my marketing executive career but had no other skills to fall back on that would provide me the same level of income. I was stuck.

To climb back from rock bottom meant I had to do something completely differently. 

I was determined to find an answer without turning my life upside down or creating any disruption to my family.

I knew that my feeling of unhappiness was caused by a deep disconnection - the me showing up every day was only the glimpse of the real Yu Dan, and for some weird reason, I was afraid of letting the real me shine, scared that everything I had accumulated up to that point (family, career, money) would disappear, as if the real me is some useless creature. 

Inner Genius - Corporate to Coach Journey

But deep down, I knew I had something in me and I was here to do more than just cruise along.

I began a search for an answer.

Essentially, becoming a coach & mentor was my calling and the natural next step of my career, so it was for many professionals and leaders who strive for a more meaningful life.

However, there was no roadmap on how to transition from a corporate executive to a coach & mentor. The journey can get bumpy without guidance.

I now run a thriving practice. I love what I do. I have the freedom to work in my own hours and get to spend time on the things that truly matter in life.

My greatest joy today is enabling you to do the same Read my program here

I would love to be part of your amazing journey. 


  • Master of Coaching Psychology – University of Sydney
  • Doctoral Program recipient – University of Wollongong
  • Realise2 Strength Practitioner – Centre of Applied Positive Psychology
  • Leadership & Career Coach – Right Management
  • Fortune 100 Senior Executive – Adobe, Dell, Lenovo, Cisco - Strategy Director, Chief Marketing Officer, Business Unit Lead
  • Entrepreneur & Mum
  • Most importantly, it is my personal journey, passion, and natural ability to help others discover their Inner Genius that counts
My Vision: help to contribute and create a world where people live in accordance with their greatest strengths, their Inner Genius … I imagine and dream a world where every child knows their Inner Genius and grows into confident and happy adults.