Executive Bio and Credentials - For Corporate Programs

Master of Coaching Psychology | Executive Career Coach | Strength Thought Leader              

Master of Coaching Psychology | Executive Career Coach | Strength Thought Leader              

Yu Dan Shi is a thought leader on authentic strengths, leadership development, culture transformation, and building inclusive high performing organisations.

Yu Dan is a sought after executive coach, mentor, facilitator, and speaker. She spends most of her time working with professionals & executives in Australia and across Asia Pacific, helping them become better leaders and communicators.

Prior to launching her own practice, Yu Dan held various senior leadership roles within Fortune 100 companies.

She was the Asia Pacific Director of Strategy at Adobe, Chief Marketing Officer for Lenovo and Cisco in Australia & New Zealand, and Head of Software & Peripherals brand for Dell Asia Pacific. She also led the coaching practice for Right Management, a global management consultancy.

Yu Dan has a Master of Coaching Psychology from University of Sydney, as well as an MBA from University of Newcastle. Yu Dan developed her Inner Genius methodology during her Doctoral study with University of Wollongong which explores strength-based career and leadership development.

Yu Dan was the formal Board Director for Australia Computer Society and Chair for ACS Women Board. Yu Dan plays an active role in partnering with organisations on Diversity & Inclusion initiatives.

In addition to working with corporations, Yu Dan is also on a mission. She runs a public program Discover Your Inner Genius with the aim helping general public understand their unique strengths and Inner Genius so they learn how to leverage them for better career satisfaction.

Fluent in both Mandarin and English, Yu Dan was born in Shanghai, China and moved to Sydney, Australia in 1997. When Yu Dan is not working, she can be found taking long leisurely walks with her daughters and dog Honey in beautiful bush land around Sydney. 


  • Master of Coaching Psychology – University of Sydney
  • Doctoral Program recipient – University of Wollongong
  • Realise2 Strength Practitioner – Centre of Applied Positive Psychology
  • Leadership & Career Coach – Right Management
  • Fortune 100 Senior Executive – Adobe, Dell, Lenovo, Cisco - Strategy Director, Chief Marketing Officer, Business Unit Lead