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How Incredible Would It Be

If You Get To Show Up At Your Best Every Day?

How Incredible Would It Be

If You Get To Show Up At Your Best Every Day?

Yu Dan’s Journey and Credentials

Hi, I am Yu Dan Shi.

Having completed university at age 17, and becoming a Chief Marketing Officer at age 30, I know what success looks like in the traditional sense. Having held executive positions while raising a family, I understand the daily demands life throw at us. My elder daughter is now at university.

However, in 2008, I went through a very dark period of my life where I lost my passion and motivation for my career that ended up impacting my health, which almost cost my life.

I did not want to continue my marketing executive career but had no other skills to fall back on that would provide me the same level of income. I was stuck.

To climb back from rock bottom meant I had to do something completely differently.

I was determined to find an answer without turning my life upside down or creating any disruption to my family.

I knew that my feeling of unhappiness was caused by a deep disconnection – the me showing up every day was only the glimpse of the real Yu Dan, and for some weird reason, I was afraid of letting the real me shine, scared that everything I had accumulated up to that point (family, career, money) would disappear, as if the real me is some useless creature.

But deep down, I knew I had something in me and I was here to do more than just cruise along.

I began a search for an answer.

I now run a thriving practice. I love what I do. I have the freedom to work in my own hours and get to spend time on the things that truly matter in life.

My greatest joy today is enabling you to do the same.

I would love to be part of your amazing journey. 

I am based in Sydney, Australia and working with clients everywhere. 



Master of Coaching Psychology - University of Sydney


Doctoral Program Recipient - University of Wollongong


Realise2 Strength Practitioner - Centre of Applied Positive Psychology


Leadership & Career Coach - Right Management


Fortune 100 Executive - Adobe, Dell, Lenovo, Cisco - Strategy Director, Chief Marketing Officer, Business Unit Lead


Entrepreneur & Mum

Most importantly, it is my personal journey, passion, and natural ability to help others that counts.

“We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?”

Marianne Williamson

I would love you to join this amazing journey and be part of an inspiring community

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