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Find Your Strongest Self

Find Your Strongest Self

by making better use of your talents

Hey! I’m Yu Dan

I am an executive coach, author and former corporate executive. Welcome! Here’s a little about who I work with and why I do what I do.

Are you a highly driven leader?

Have you often been told you are highly capable, yet still find yourself doubting your abilities?

Does this sound like you?

  • You cycle between strong confidence and severe self-doubt. The contrast can feel extreme and debilitating
  • Despite your achievements, you continually feel the need to prove yourself
  • Your self-doubt affects not only your work performance but also your overall well-being 
  • During peak moments of self-doubt, you question your entire career and even your sense of self

I’ve been there myself. In 2008, in my first Chief Marketing Officer role, I looked confident but constantly struggled with self-doubt. 

The hidden factor behind the confidence rollercoaster

Through my research and work with countless individuals and leaders over the past 15 years, I’ve discovered that this constant fluctuation in confidence is often linked to how we engage with our talents — how we work with our talents can either strengthen or weaken our inner environment. 

There are four ways leaders tend to misuse their talents, which contributes to this cycle of fluctuating confidence:

• They don’t leverage enough of their authentic strengths
• They mistake their secondary strengths for their primary strengths
• They keep using skills that no longer serve them — driven by a need for external validation
• They spend too much time fixing weaknesses that are irrelevant

Learning how to use our talents more effectively will change this at a fundamental level. It took me a long time to change how I work with myself. My greatest joy today is to enable others to do the same.

Yu Dan Shi (call me Yu Dan) 

Expected Results from 1:1 Coaching

you will learn how to make the most of your strengths and transform the way you work

■ Greater satisfaction in your work  

■ A stronger sense of inner security and self-assuredness  

■ More impactful work with less time lost to self-doubt

■ Improved energy, better work-life balance, and a greater ability to enjoy life

Inspiring Results people get by working with Yu Dan

Sema Musson – Organisation Transformation Leader, IAG Insurance

When I met Yu Dan I was unclear on my career and unsure of the changes I needed to make. Yu Dan has helped me be aware of my strengths, rethink work and life, and bring joy to what I do. I am now clearer on my career and how this fits with who I am. I have been able to redesign the life I want to live and now feel lighter and happier. Thank you Yu Dan.

Kacie Serls – Head of Customer Service, Reprise

Yu Dan’s training is the best personal development program I have ever attended! I entered the program feeling disengaged and disenchanted with my job, and it was impacting the rest of my life in a negative way. I left the program feeling energised. I loved Yu Dan’s ability to help me dig deep. For anyone needing a new lease on life this program is for you.

Wen Li – Technologist, Delivery Lead for Macquarie Bank

I approached Yu Dan when I was thinking to quit because I was burned out, unhappy, and feeling lost. Yu Dan has unlocked my hidden strengths. I am happier, healthier, and feeling secure and confident about my life and career today. I still can’t believe how much I have changed after I met Yu Dan. It has been a truly amazing journey.

Employees of these companies and many others have joined the public programs or worked with me through coaching

“Best program I have ever attended in my career.”

– Kacie, Marketing Leader

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